Introduction

“We first entered the Chinese market in 2012, when the open-door policy and local market reforms made it an interesting source of international students coming to traditional study destinations.

Shortly after, we realised that establishing our permanent presence in China is a natural move forward. So, we did in September 2015, when we first opened our China office in Tianjin.

Our aim was to stand out by offering straightforward service backed by thorough market intelligence. Since then, we provided our market research and intelligence services, events or local sales & marketing representation to almost 30 clients and partners who all reported high satisfaction rate and stable return on their investment.”

Igor Skibickij, COO of Bonard and the company’s China branch office founder

Introduction

“We first entered the Chinese market in 2012, when the open-door policy and local market reforms made it an interesting source of international students coming to traditional study destinations.

Shortly after, we realised that establishing our permanent presence in China is a natural move forward. So, we did in September 2015, when we first opened our China office in Tianjin.

Our aim was to stand out by offering straightforward service backed by thorough market intelligence. Since then, we provided our market research and intelligence services, events or local sales & marketing representation to almost 30 clients and partners who all reported high satisfaction rate and stable return on their investment.”

Igor Skibickij, COO of BONARD and the company’s China branch office founder

Governments & Destinations

Associations

Education Providers

Partners

In China, just like you have to grow your guanxi, you also have to grow your partnership base. No matter the quality of your product, partnership with local stakeholders and authorities is what counts in the long run, and what makes you stand out before the potential clients.

We at Bonard have always worked hard to identify potential partners and preserve our ongoing partnerships even more. And we are proud to say that major China-based education authorities dealing with study abroad are our strategic partners.

Partners

In China, just like you have to grow your guanxi, you also have to grow your partnership base. No matter the quality of your product, partnership with local stakeholders and authorities is what counts in the long run, and what makes you stand out before the potential clients.

We at BONARD have always worked hard to identify potential partners and preserve our ongoing partnerships even more. And we are proud to say that major China-based education authorities dealing with study abroad are our strategic partners.

BOSSA-COSSA

BOSSA, The Beijing Overseas Study Service Association, was founded in 2004 in affiliation with Chinese governmental authorities. Now BOSSA’s membership consists of 300 study abroad companies, recruitment agents, and institutional international departments, in Beijing and throughout greater China.
Initially serving Beijing-based education agencies until 2012, BOSSA launched its nationwide association known as COSSA, the China Overseas Study Service Alliance.
Its CEAC agent training program, in conjunction with ICEF and the Chinese Ministry of Human Resources, launched in 2014. The CEAC China Education Agent Course has graduated over 1,000 certified individual counselors.
BOSSA’s purpose is to train, guide, and evaluate education agencies according to both governmental policies and internationalized industry standards. BOSSA & COSSA agency members account for a significant amount of outbound Chinese student exchanges worldwide.
BOSSA’s management is entirely operated by third party independent staff, and not agents.

Learn more

CEAIE

The China Educational Association of International Exchange (CEAIE) program provides an opportunity for teachers from Australia, Canada, New Zealand, United Kingdom or the United States of America to live and work in China for twelve months.

The aim of the program is to promote language exchange and mutual understanding among young people at home and abroad, and to improve foreign language education in Chinese schools, CEAIE has been working together with partner organizations overseas to provide opportunities for young people and experienced teachers to work as language teachers in Chinese school at all levels since 2005. More than 1,000 international English teachers have come to China through the Teach in China Program.

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China Higher Education (CHE)

CHE is a one-stop provider of China-related education services and information. Its B2B platform consits of over 14,000 professionals in the tertiary education industry across the world.

CHE‘s clients, readers and subscribers come from 40+ countries and represent over 3,000 higher education institutions, government agencies and education service providers.

CHE works with University Senior Management, University Department Managers,  Government Education Departments, Representative Officials and Industry Associations; Higher Education Service Providers.

Learn more

Services

Market Intelligence & Research

Market Intelligence and Market Research, are aimed at better understanding a China market, its target audience, or customer preferences. Market Intelligence typically represents analysis of already available data or figures, while Market Research represents a bespoke service, an exercise or activity, that includes secondary and primary in-field data collection in China or broader Southeast Asia.

Strategic Advisory

Strategic Advisory is a complex service, focusing on post-research development, typically including product, recruitment, or marketing strategies in China or broader Southeast Asia.

Trade Mission

Recommended for associations: outbound missions of (or group of) schools to meet & visit pre-selected education agents directly in China or Southeast Asia. Agent recruitment, travel & logistics included. Fundraising support.

Fam Tour

Recommended for destinations: inbound missions of (or group of) Chinese or Southeast Asia education agents to visit & familiarise with schools and their campuses directly in the study destination. Agent recruitment, travel & logistics included. Fundraising support.

Recruitment Trips

Recommended for individual school representatives or small group of representatives: outbound individual/group trips to meet & visit pre-selected education agents in their offices (1- or 2-week trips) in China or Southeast Asia. Agent recruitment, travel & logistics included.

Digital Marketing Intelligence

Comprehensive analysis of China and/or Southeast Asia market in order to better shape your in-country/region digital marketing campaign. This includes education, student and agent market, recruitment and marketing patterns, demographics, social habits, buying power, booking patterns, social media, etc.

Local Sales Representation

Complex service to provide a regional sales representative (incl. hiring, training & management) living or travelling in China or Southeast Asia markets, meeting education agents, local authorities, attending local fairs and conferences, and benefiting from our in-house market intelligence.

Testimonials

"The Trade Mission format is actually ideal, because it’s a niche that nobody else really fulfils… we had twenty of some of the country’s best educational institutions participating, we matched them with the best agents out there through Bonard’s research."

Gonzalo Peralta
Languages Canada

“We’re very proud of our very long-standing relationship with BONARD and with about 20 events under our belt together. BONARD is one of the most experienced providers of bespoke agent trade mission type of events.”

Bonnie McKie
CAPS-I

“The BONARD team does a great job of choosing and screening agencies to participate in their events. What always strikes me working with BONARD is the very depth of the agent pool. We really see some emerging opportunities from this event.”

Matthew Raby
Upper Canada District School Board

“Our experience with BONARD was exceptional. From the start of the process, through the establishment, right through to the event management on the day. They are always there to provide support, assistance and expertise.”

Brett Blacker
English Australia

“Considering all the curveballs thrown at us because of the global pandemic, BONARD was able to seamlessly move through each challenge we came across and made success.”

Kathren Clarke
International Public School Education Association of British Columbia (IPSEA)

“I would absolutely recommend the experience with BONARD, mainly because their services are personalised to your program. It’s very different from going to recruitment fairs, where you have to compete. This experience is completely stress-free.”

Marie-Andrée Cloutier
Eastern Townships School Board International Student Program

"Bonard has arranged our recent China exploration trip to network with prospective agents and institution partners in Tier 2 cities. SM staff were very professional and helpful when making initial connections and provided ground support during travel.
They have great market intelligence of the Chinese market, which helped us to enter the market in a very cost-effective way."

Saurabh Vashisht
Medicine Hat College

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