More higher education institutions in the USA are utilising agents to recruit international students according to new research released this week, which also shows uneven recovery in enrolments, differing recruitment resources and agent feelings on barriers to the USA, amongst other findings.

A 2016 survey of US colleges and universities found that about four in ten (37%) were working with commission-based education agencies at the time.

International students at schools in Canada are reporting unprecedented levels of social anxiety and other mental health concerns as they have returned to face-to-face classes in the wake of the pandemic.

As the idea of studying abroad surges in popularity among young people around the world, educational institutions must create marketing strategies that attract international students. In today’s digital age, it is especially important for senior international officers (SIOs) to incorporate effective digital marketing campaigns into their broader recruitment efforts. Most prospective international students research institutions online, and a well-executed digital marketing campaign can effectively complement recruitment efforts and resonate with this group.

English UK reports that while post-pandemic recovery is underway for the UK’s English-language learning sector, it is uneven and weaker than the rebound ELT providers have experienced so far in competitor countries such as Ireland and Australia.