Staying on top of the latest trends in China market has always been essential for overseas educators, who understand the importance of this market for the study abroad industry. BONARD’s mission to share industry intelligence with more shareholders and to help them understand different global markets lead to the launch of an annual update report on the China agent market. Since 2019, this report guides the efforts of overseas educators to enter and continually strengthen their position in the China market.

On top of the macro market intelligence update presented in previous updates, this year BONARD has focused on key cities and has selected 10 out of them for in-depth data mining according to authoritative media rankings and our in-house data. We strive to put together the true portrait of the agent market in each selected city through city background investigation and agent by agent interview.

Our aim is to present an accurate portrait of the agent market in each of the ten selected cities by investigating the background of each and conducting agent-by-agent interviews.

Following our recent China agent market webinar, during which BONARD presented in-depth market intelligence on the cities of Hangzhou, Chengdu and Shenyang, our local China research team has prepared another city market release of Nanjing.


Nanjing Agent Market Report includes


General information

  • Economic situation
  • Demographics
  • Top partner institutions
  • Logistics
  • Recruitment area

Agent Market

  • How many agent businesses have survived Covid?
  • What are the top study abroad destinations & programs?
  • What makes Nanjing a competitive city in the study abroad market?

Agency profiles

  • Major study destinations
  • Number of students sent in 2020
  • Study program popularity
  • Agency profiles


Click to play and learn why agents in Nanjing have remained active during COVID period.


You can now request a copy of the Nanjing city report below.

Request the report


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Please kindly note that our reports and presentations are covered by copyright and their redistribution, publicity and commercial use is not allowed without our prior written consent. For any further questions, please contact us at

If you wish to further explore data-driven marketing and recruitment strategies suited to target China International Education market, please write us at We will be happy to arrange a meeting.

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