China’s study abroad market is full of opportunities, but it is also complex, as each province and city has its own cultural, social and economic profile. It is therefore essential for overseas educators to understand local nuances and tailor their post-pandemic student recruitment strategies accordingly.

In the past few months, we have added Hangzhou, Chengdu, Shenyang, Nanjing, Qingdao, Zhengzhou and Wuhan to our coverage of China’s New Tier 1 cities. Each city is uniquely positioned in the study abroad market, requiring educators to adjust their plans and meet particular needs.

These monthly reports will enable a better understanding of the historical background to each city’s education, economic and demographic situation, and, most importantly, give in-depth information on the number of agents in each city as well as their size, destination countries of choice, year of establishment and student sending situation, including which types of programs they are promoting.

This month, we have updated the data for Chongqing. With a population of over 30 million people, making it one of the world’s largest cities, it is a provincial-level municipality. Chongqing can be described as the national transportation hub as well as southwest China’s commercial capital. As a result of its rapid expansion over the last few decades, the city now boasts a diverse educational structure and has a good ranking in China for education and research quality.

Chongqing has always been rich in overseas agencies, which are also generally more mature when compared with other researched cities.

The Chongqing Agent Market Report includes

You can now request a copy of the Chongqing Agent Market Report here:

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Our next China Trade Mission focused on Higher Education is coming soon. Stay tuned for more information.

If you wish to further explore data-driven marketing and recruitment strategies suited to target China International Education market, please write us at china@bonard.com. We will be happy to arrange a meeting.