China’s study abroad market is full of opportunities, but it is also complex, as each province and city has its own cultural, social and economic profile. It is therefore essential for overseas educators to understand local nuances and tailor their post-pandemic student recruitment strategies accordingly.
In the past few months, we have added Hangzhou, Chengdu, Shenyang, Nanjing and Qingdao to our coverage of China’s New Tier 1 cities. Each city is uniquely positioned in the study abroad market, requiring educators to adjust their plans to meet particular needs.
This month, we have updated the data for Zhengzhou. Zhengzhou, a city located in the south of the North China Plain, is one of the birthplaces of Chinese civilization. It belongs to Henan Province, which has the highest scoreline in China’s university and college entrance examination. As local students’ scores are generally high, they are under great pressure to enter a higher education institution.
Agencies in Zhengzhou maintain an optimistic attitude and are developing steadily, with some still actively meeting with representatives of overseas colleges and universities.
These monthly reports will enable a better understanding of the historical background to each city’s education, economic and demographic situation, and, most importantly, give in-depth information on the number of agents in each city as well as their size, destination countries of choice, year of establishment and student sending situation, including which types of programs they are promoting.
The Zhengzhou Agent Market Report includes
General information
- Economic situation
- Demographics
- Top partner institutions
- Logistics
- Recruitment area
Agent Market
- How many agent businesses have survived Covid?
- What are the top study abroad destinations & programs?
- What makes Zhengzhou a competitive city in the study abroad market?
Agency profiles
- Major study destinations
- Number of students sent in 2020
- Study program popularity
- Agency profiles
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If you wish to further explore data-driven marketing and recruitment strategies suited to target China International Education market, please write us at china@bonard.com. We will be happy to arrange a meeting.
