In an increasingly competitive international education landscape, institutions must find innovative ways to reach and engage prospective students. Digital marketing campaigns offer a powerful and cost-effective means to achieve this, but their success often hinges on how well they are integrated into a broader, more comprehensive strategy.
Embracing a holistic approach to student recruitment not only helps maximize ROI but also addresses the challenges of reduced marketing budgets, specialized staff shortages, and the rising costs of online advertising. This comprehensive strategy ensures the resilience and long-term growth of higher education institutions in an ever-evolving market.
During our webinar on enhancing student recruitment with digital marketing, BONARD experts shared best practices to orchestrate a comprehensive and ROI-efficient digital marketing strategy for student recruitment.
Key takeaways from the webinar include:
- A clear understanding of the persona (target audience) is crucial for a successful digital marketing campaign and it should be the first step in developing a strategy and action plan.
- It is important to employ a data-driven approach and establish clear Key Performance Indicators (KPIs) for the campaign as well as use tools that can help measure them.
- While automation saves resources, relying solely on ads and emails may not ensure conversions. Incorporating human elements in the student recruitment process can boost the campaign’s success.
- To create a more effective campaign, it is essential to tailor the campaign to each specific market, considering factors such as product mix, pricing policies, and communication channels.
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