The global crisis had an impact on the majority of industries and sectors including the educational sector in China. Given recent major developments in the country, including agent market, recruitment channels and after-school tuition sector regulations, educators are facing the need to adjust their in-country student recruitment strategies.

In our recent webinar, we discussed how the student recruitment in China has changed. The webinar covered some of the most debated topics, including the impact of new regulations, how to efficiently recruit Chinese students, how student demand has changed and new programs to be offered to Chinese students. It is a must-see event for all educators wanting to succeed in the region during the academic year 2021/22.

Watch the recording and learn from BONARD’s long-term China market experts Grace Zhu (China Branch Manager) and Igor Skibickij (COO).

Presentation (20 mins)

  • Grace Zhu opened the session by presenting the latest market data and insights, with practical tips and tricks on the current student recruitment in China.
  • You can get a free copy of the presentation below.

Panel (40 mins)
The following panel discussion was chaired by Igor Skibickij and joined by the leading experts on student recruitment in China:

  • Shirley Xu, VP, Channel Development, Global, Shorelight Education
  • Anna Guo, Associate Director of Sales (Greater China & KOR), ApplyBoard
  • Matthew Durnin, Global Head of Insights & Consultancy, British Council
  • Jon Santangelo, Spokesman and Senior Consultant, BOSSA

Key outcomes

  • BONARD continues with New Tier 1 cities agency update, out of 2,000+ agencies reached in 5 cities (Shenyang, Qingdao, Nanjing, Chengdu, Hangzhou), there are 412 still active (18%) and have study abroad related business;
  • There are no significant changes in terms of the type of programs and destinations preference, a majority still focus on higher education programs, agencies in Qingdao are more flexible;
  • In general, agencies are more stable and prefer industry referral when choosing the new partners; there’s a need to quickly re-activate existing channels and meanwhile speed up sub-agencies or new agencies expansion to key regions in order to grow and recover faster;
  • Agencies haven’t felt the influence of “Double relief” policy on the international education sector yet, but consider rather a positive impact long-term speaking. There might be an increasing demand for programs such as summer camps.


You can now request the webinar recording and presentation here:

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If you wish to further explore data-driven marketing and recruitment strategies suited to target China International Education market, please write us at We will be happy to arrange a meeting.

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