BONARD
“After a decade in the market, we are pleased to be considered a leading provider of independent and reliable international education data and research.
Since we began in 2007, we have become the go-to address for governments, destinations, sector associations, education institutions (universities, high schools, language centres, etc.), investors, national agencies, and other study travel bodies.
What our clients generally appreciate is how prudent and thorough our team of 56 analysts and researchers are; how hassle-free, efficient and timely our deliveries are; and how precise and unbiased our data and intelligence actually is − attributes rare given today’s information overload.
Whether it’s Market Research, Market Intelligence, Strategic Advisory or our research-driven Events, we are delighted that 66% of our clients actually come back and all our services have a constant, over 90%+, satisfaction rate.
Helping our clients and partners strategically develop, move forward, internationalise, or spend millions on new assets is a great challenge. This is what we enjoy working hard on every day.”
Samuel Vetrak, Founder and CEO, BONARD
Management Team
We are glad that BONARD has always attracted some of the most talented leaders and in-field experts. Our management team is now responsible for 56 people, 160 clients, 521 deliveries and is working hard to keep BONARD the best destination for helping your needs and achieving your targets, as well as a great place to work.
Our management team is led by BONARD’s Founder and CEO Samuel Vetrak and the company’s COO Igor Skibickij.

Samuel Vetrak, MRICS
CEO
Samuel has over 20 years’ experience advising governments, destinations, associations, education providers and investors. Since 2007, under his leadership, his staff of 56 researchers operating in four offices around the world have been providing the highest level of secondary and primary in-field data, making BONARD a leading provider of independent and reliable research and solutions.
Samuel is a frequent speaker, attending dozens of conferences a year and sharing latest insights backed by long-term industry experience. He is an Apple addict and a supporter of the New England Patriots.

Igor Skibickij
COO
Before moving back to Europe, Igor managed the company’s China branch, based in Tianjin, China for 7 years. During his tenure, Igor quickly became an industry expert on China and Southeast Asia and has since been advising clients on the development of regional markets and marketing strategies.
He is now responsible for daily operations at BONARD and is also a regular speaker and presents actively at key industry events. Igor has been with the company for almost a decade, having acted as a regional manager on behalf of various clients. Igor has an MA in Political Science and speaks fluent English, German, and Russian, with limited proficiency in Mandarin.

Patrik Pavlacic, MRICS
Chief Intelligence Officer
As a proponent of practical application of data and intelligence, Patrik leads BONARD’s team of in-house and in-field researchers. Since joining the company in 2009, he has worked on developing industry-specific metrics and bespoke approaches to data collection and reporting challenges faced by organisations. He enjoys embarking on uncharted areas, often designing pioneering solutions for a plethora of client types.
Patrik is the author of more than 20 industry publications, where he focuses on global and regional trends in the international education industry. Patrik is a member of ESOMAR World Research.

Stefan Kolibar
Chief Partnerships Officer
Stefan joined Bonard in 2010 and later became Head of Marketing, Communications & PR. His main responsibility is brand awareness, strategic partnerships, lead generation, and content marketing. The company, under his supervision, successfully rebranded to Bonard in February 2019.
Stefan is also a speaker and panellist at various conferences on international education and student housing and is often quoted by industry media. He holds a master’s degree in International Relations and is a strong networker as he speaks English, French and Spanish. He considers himself to be a global citizen, an avid traveller, a news follower and a sports lover. He loves to hang out with his family and friends and supports Chelsea FC.

Ivana Slobodnikova
International Education Director
Ivana is the International Education Director at BONARD and joined the team in 2017. She specializes in bespoke market reports which make use of both qualitative and quantitative research methods. Over the course of five years, she has worked on numerous projects to provide data-driven guidance for individual education providers, education agencies and associations, such as English USA, English UK and SYTA.
Ivana is also a speaker and panellist at various conferences on international education and is often quoted by industry media. She holds a master’s degree in Political Science and International Relations.

Lenka Kubasova
Recruitment Solutions Director
Since joining the company and the Recruitment Solutions department in 2017, Lenka has been involved in event management within the international education sector. She is now managing and overseeing daily operations at the Recruitment Solutions department, working with her team on delivering successful data-driven and business-matchmaking events. Highly adaptable to new situations and challenges, Lenka has a passion for developing new products and organizing bespoke events for our clients.
Lenka has an MA with Honours in International Relations and Diplomacy and is currently focusing on perfectioning her skills in intercomprehension and the Romance languages. Lenka loves spending her time outside, taking part in adrenaline sports or practising yoga.

Grace Zhu
China Branch Director
Grace joined the BONARD China team in 2015, since when she has been in charge of international education projects ranging from digital marketing, market research, intelligence, strategic advisory and agency recruitment to events organization. Currently, Grace is leading the China team on the development of China and other Asian destinations.
Several years’ industry experience have given Grace a profound understanding of local markets and strong relationships with local stakeholders, associations and institutions. Grace majored in Information Management and has a passion for movies and music.
Why us, not you?
Many of our clients first came to us asking ‘Why they should hire BONARD instead of doing things on their own’. At that time, some of them had already had their small internal research teams developed; number of trade missions, fam tours or recruitment trips organised; or a team of regional representatives hired and trained.
Naturally, a majority of institutions would never change such DIY approach as they cannot see the real benefits of hiring an external supplier.
What our clients appreciate though is that they do not need to spend their precious extra time and money to manage any of these services on their own. Our support saves them the daily hassle and makes their lives easier. Thanks to our independence, long-term industry experience, cumulative market knowledge and intelligence as well as professional and result-driven staff, we are more time and cost-efficient than our clients could be.

Easier & faster access to data
Being an independent research company has its advantages: it is easier for us to approach governments, destinations, education providers, or investors who are more willing to share their knowledge and data.

Cumulative market knowledge & intelligence
Our team of 40 researchers monitors 260 secondary sources, of which dozens require paid access, attends 48 conferences annually to observe market trends, and conducts 1,100 individual meetings and 20,000 stakeholders’ interviews cumulatively per year.

Professional services & staff
Thanks to years of innovation and experience, our researchers, analysts, solution experts, event organizers or sales representatives are able to act promptly, with full and easy access to data, local authorities and partners or network of suppliers.

Why us, not others?
We conduct research − and research only. Our experts are certified researchers and analysts who comply with a research code of conduct. As an independent company focusing on research and data, we are in position to deliver unbiased and reliable data.
Why us, not others?
We conduct research − and research only. Our experts are certified researchers and analysts who comply with a research code of conduct. As an independent company focusing on research and data, we are in position to deliver unbiased and reliable data.

Unbiased and independent data
With individual memberships in ESOMAR, we are focusing on research and data-driven solutions. We are not involved in transactions or brokerage services.

Flexibility of a smaller, professional team
Your inquiry is always promptly managed. We can jump on it from day one. You can enjoy the benefit of hiring a smaller, dedicated team offering top quality and reliability.

Complex student sector knowledge
As a leading provider of research and data for governments, destinations, associations, education providers and investors, we have a uniquely deep and complex understanding of both – supply and demand side.
Memberships
ESOMAR Individual Memeberships
ESOMAR is the world’s association for opinion, social and marketing research.

Strategic Partnerships
As an independent researcher, we have developed several strategic partnerships with industry organisations. The main aim of these efforts is to bring added value to our partners’ membership base as well as the broader industry.
Joint research projects, data exchange, marketing activities enable us, and our partners, to work on breakthrough topics and issues which would otherwise stay untackled.
Strategic Partnerships
As an independent researcher, we have developed several strategic partnerships with industry organisations. The main aim of these efforts is to bring added value to our partners’ membership base as well as the broader industry.
Joint research projects, data exchange, marketing activities enable us, and our partners, to work on breakthrough topics and issues which would otherwise stay untackled.

AIRC
Founded in 2008 by senior U.S. education leaders to safeguard the interests of both international students and enrolling institutions through the promotion of ethical, standards-based international recruitment strategies.
The only provider of independent certification of recruitment agencies based on a rigorous accreditation model. AIRC membership is composed of representatives from accredited U.S. post-secondary institutions, pathway programs providers, AIRC Certified student recruitment agencies, U.S Secondary schools and non-U.S. secondary and post-secondary institutions.

BOSSA-COSSA
BOSSA, The Beijing Overseas Study Service Association, was founded in 2004 in affiliation with Chinese governmental authorities. Now BOSSA has grown to 150+ study abroad agencies, education agents and institutions in Beijing and throughout greater China.
Initially, BOSSA served Beijing-based education agencies; in 2012 added another entity to cover China’s other provinces, a now 40 member-agency nationwide association known as COSSA, the China Overseas Study Service Alliance.
BOSSA’ s purpose is to train, guide, and evaluate education agencies according to both governmental policies and internationalized industry standards. BOSSA & COSSA agency members account for a majority of all outbound Chinese student exchanges in the world.

English USA
English USA is the only organization in the United States that includes all types of intensive English programs (IEPs). With a membership of over 450 accredited IEPs, it is the largest membership organization specifically serving and supporting IEPs in the United States.
English USA supports the professional development of IEP leaders and staff, upholds professional standards for IEPs, and increases the visibility of IEPs in the United States.
Careers

Careers
Our talented people are the first and foremost reason why BONARD has become the industry’s market research leader −that is why we at BONARD care so much about the well-being of our employees. We offer many benefits to our dedicated staff, some that are standard in the 21stcentury, and some that are offered by only a handful of companies.
Multiple home office per week, flexible working hours, full IT and equipment support, exciting international travel, professional coaching, professional development trips, multiple teambuilding events per year, public appearances, a competitive salary with bonuses, and much more.
If you think you have what it takes to be one of us and have our 6 common values in your DNA – ambition, commitment, excellence, loyalty, reliability, and our very special “teamship” – then please leave us your email as we are always interested in talented, smart, and determined people.
Currently we have the following open positions:
Business Development Executive – International market (Click for more details)
Business Development Account Manager (Click for more details)
Market Research Analyst (Click for more details)
Senior Research Project Manager (Click for more details)
Careers
Our talented people are the first and foremost reason why BONARD has become the industry’s market research leader −that is why we at BONARD care so much about the well-being of our employees. We offer many benefits to our dedicated staff, some that are standard in the 21stcentury, and some that are offered by only a handful of companies.
Multiple home office per week, flexible working hours, full IT and equipment support, exciting international travel, professional coaching, professional development trips, multiple teambuilding events per year, public appearances, a competitive salary with bonuses, and much more.
If you think you have what it takes to be one of us and have our 6 common values in your DNA – ambition, commitment, excellence, loyalty, reliability, and our very special “teamship” – then please leave us your email as we are always interested in talented, smart, and determined people.
Currently we have the following open positions:
Business Development Executive – International market (Click for more details)
Business Development Account Manager (Click for more details)
Market Research Analyst (Click for more details)
Senior Research Project Manager (Click for more details)