ESOMAR Individual Memberships

Cvent Event Management Certification

160 Clients Worldwide

521 Projects Conducted

 

About us

We are a global go-to address for international education sector. We assess data, strategies and opportunities and guide educational professionals with scientific precision.

 

Since we began in 2007, we have become the go-to address for governments, destinations, sector associations, education institutions (universities, high schools, language centres, etc.), national agencies and other study travel bodies.

 

 

Look at us in 90 seconds.

Explore our Team, Values, and History.

1,896 Data Sources

We monitor and use

356 Conferences Participated

By our team

 

20 Years of Data

Historical track record about international students

1,100 Individual Meetings

With industry stakeholders conducted annually

20,000 Stakeholders

Interviewed annually

1,896 Data Sources

We monitor and use

356 Conferences Participated

By our team

20 Years of Data

Historical track record about international students

1,100 Individual Meetings

With industry stakeholders conducted annually

20,000 Stakeholders

Interviewed annually

Services

Market Intelligence, Market Research, and Strategic Advisory are all aimed at better understanding a market, target audience, or customer preferences. The difference between Market Intelligence and Market Research is that the former typically represents analysis of already available data or figures, while the former represents a bespoke service, an exercise or activity, that includes secondary and primary in-field data collection. Strategic Advisory is a more complex service, focusing on post-research development, typically including product, recruitment, or marketing strategies. M&A Advisory service provides complex, expert and independent advice, analysis and strategy for M&A projects. Learn more about each below.

Market Intelligence

Learn more about Student mobility flows, Student preferences, Sources of information, Booking channels, Prices, Identification of suitable partners, Intelligence for Trade Missions or Fam Tours, and Market Data Measurement for Associations.

Market Research

Learn more about Annual Reports, Quarterly Reports, Economic and social impact, Country-specific market reports, Sector-specific market reports, Topic-specific market reports, Feasibility studies, and White papers.

Strategic Advisory

Learn more about Benchmarking, Product development, Marketing, and recruitment strategies.

Simply put, our Solutions are Research-derived. We have detailed knowledge about international students and education agents, hence, we can more efficiently drive marketing and recruitment solutions. We have data and access to over 16,000 education agencies and their executives; hence, we can select and aim for the most suitable ones for your events or outreach to the market.

Virtual Executive Events

Recommended for governments, destinations, study clusters, associations and education providers. Learn more about virtual executive events to build strategic partnerships with owners and senior executives of carefully selected agencies and stakeholders in target source markets. Selection, recruitment & complete virtual event management included.

Trade Mission

Recommended for associations. Learn more about outbound missions of (or group of) schools to meet & visit pre-selected education agents within the source market itself. Agent recruitment, travel & logistics included. Fundraising support.

Fam Tours

Recommended for destinations. Learn more about inbound missions of (or group of) education agents to visit & familiarise with schools and their campuses within the study destination itself. Agent recruitment, travel & logistics included. Fundraising support.

Press Tours

Recommended for destinations. Learn more about inbound specialised missions where Bonard pre-selects journalists from industry and mainstream media to visit your destination and create additional PR buzz in (social) media. Journalist recruitment, travel & logistics included. Fundraising support.

Recruitment Trips

Recommended for individual school representatives or small group of representatives. Learn more about outbound individual/group trips to meet & visit pre-selected education agents in their offices (1- or 2-week trips). Agent recruitment, travel & logistics included.

Digital Marketing

Learn more about our comprehensive analysis of the source market and how it can better shape your in-country digital marketing campaign. This includes education, student and agent market, recruitment and marketing patterns, demographics, social habits, buying power, booking patterns, social media, etc.

Local Sales Representation

Learn more about our complex service to provide a regional sales representative (incl. hiring, training & management) living or travelling in markets of interest, meeting education agents, local authorities, attending local fairs and conferences, and benefiting from our in-house market intelligence.

Clients

Governments & Destinations

Associations

Education Providers

The latest market presentations

China Agent Market 2022 – Xi’an City

Following previous updates on Hangzhou, Chengdu, Shenyang, Nanjing, Qingdao, Zhengzhou, Wuhan and Chongqing, this report focuses on Chongqing – capital of Shaanxi province and the most populous city in Northwest China.

CAPS-I 2022 Conference: Recovery & Transformation in K-12 International Education

During her sessions, Lenka Kubasova, Head of Business Solutions at BONARD, covered the global post-Covid perspective and latest digital marketing trends in the Canadian K-12 sector.

China Agent Market 2022 Annual Update: Key differences and characteristics in Tier 1‒4 cities

The 4th edition of the China Agent Market Annual Update provides essential intelligence for all international educators, with a specific focus on the latest data, trends, and developments in Tier 1– 4 cities.

China Agent Market 2022 Annual Update: Key differences and characteristics in Tier 1‒4 cities

The 4th edition of the China Agent Market Annual Update provides essential intelligence for all international educators, with a specific focus on the latest data, trends, and developments in Tier 1– 4 cities.

CICan 2022 Conference: International student mobility to Canada

Igor Skibickij, BONARD’s COO, presented the Canadian international education market outlook as well as emerged recruitment trends in pandemic at CICan’s 2022 Connection Conference.

China Agent Market 2022 – Chongqing City

Following previous updates on Hangzhou, Chengdu, Shenyang, Nanjing, Qingdao, Zhengzhou and Wuhan this report focuses on Chongqing – an exciting metropolis, located in the southwest of inland China.

State of the Sector: Recent Trends and Canada’s Current ELT Market Position

In order to provide the latest global and Canadian figures and trends in language education, Samuel Vetrak, BONARD’s CEO, was invited to present at Languages Canada’s annual session.

Reconnecting with Australia: Engagement Strategies Post-border Reopening

Learn about the most recent market insights and how you can benefit from Australia’s current and future engagement strategies by watching the webinar recording. Our market expert, Svetlana Cruz, BONARD’s Senior Research Manager, presented a state-of-the-sector briefing that delivered essential market intelligence and global perspectives. Patrik Pavlacic, BONARD’s Head of Research, moderated the event, including a panel discussion with invited industry experts.

2022 China market trends, incl. policy impact and interpretation

Watch the recording and learn from our long-term China market experts Grace Zhu, BONARD’s China Branch Manager, and Su Su, BONARD’s Senior Project Manager, who presented the latest market data and insights, with practical in-field recommendations and tips on the current student recruitment in China.

China Agent Market 2022 – Wuhan City

Following previous updates on Hangzhou, Chengdu, Shenyang, Nanjing, Qingdao and Zhengzhou this report focuses on Wuhan – a central city located in the heartland of the country.

China Agent Market Annual Update 2021 – Zhengzhou City

Following previous updates on Hangzhou, Chengdu, Shenyang, Nanjing and Qingdao this report focuses on Zhengzhou – one of the birthplaces of Chinese civilization.

Navigating ELT Recovery: What are destinations doing to stimulate the market?

This first-in-a-series of industry panels comprised of renowned ELT association executives gathered online to share insider information about destinations’ ongoing and planned activities.

Brazil: Insights into Canada’s #1 Student Source Market

In her presentation, Santuza Paolucci N. Bicalho, Managing Director – Latam at BONARD, shared the latest intel about the International Educational sector in Brazil and discussed the opportunities for LC members to recruit students from Canada’s language education sector top source market in 2019.

How has student recruitment in China changed?

Watch the recording and learn from our long-term China market experts Igor Skibickij, BONARD’s COO and Grace Zhu, China branch manager at BONARD, who presented the latest market data and insights, with practical tips and tricks on current student recruitment in China.

Roadmap to Scholarship Offering in the Gulf Region

Spotlight on Saudi Arabia, United Arab Emirates, Qatar and Kuwait.

China Agent Market Annual Update 2021 – Qingdao City

Following our recent China agent market webinar, during which BONARD presented in depth market intelligence on the cities of Hangzhou, Chengdu and Shenyang, our local China research team has prepared another city market release of Nanjing.

IEAA Marketing and Recruitment Virtual Forum 2021

Bonard’s COO Igor Skibickij spoke at IEAA Marketing and Recruitment Forum 2021.

China Agent Market Annual Update 2021 – Nanjing City

Following our recent China agent market webinar, during which BONARD presented in depth market intelligence on the cities of Hangzhou, Chengdu and Shenyang, our local China research team has prepared another city market release of Nanjing.

China Agent Market 2021 Annual Update: Top 10 New Tier 1 Cities to Develop

In its 3rd annual China agent market report (since 2019), BONARD has cherry-picked the top 10 New Tier 1 cities in China for an in-depth focus.

China student recruitment in 2021: market update & strategy

In the first webinar dedicated to China’s education market outlook for 2021, Igor Skibickij (BONARD) and Jon Santangelo (BOSSA) jointly presented the results of big data gathered by BONARD and BOSSA.

IEAA Webinar 2020

International Student Accommodation virtual event, organized by International Education Association of Australia (IEAA), various experts met and shared their international and domestic views in the student housing and international education sector.

Student Housing Conference FLLT- Forum for Leaders in Language Trave – UK, Europe and Global Markets

This November The Forum for Leaders in Language Travel hosted a virtual conference for language schools and agents. 

Building digital presence in China to attract students

In an effort to help education providers understand student recruitment opportunities in the Chinese digital space, BONARD organized a webinar focusing on Building digital presence in China to attract students.

Navigating through 2020: Australia’s position and latest source market performance

Brett Blacker, CEO at English Australia and Patrik Pavlacic, Head of Research at BONARD presented the first Quarterly ELICOS Market Insight.

Planning your post-Covid student recruitment in Latam?

Santuza Bicalho, a renown international student recruitment specialist, has presented key findings from the exclusive LATAM agent market survey conducted by BONARD between 13th and 25th of May 2020.

China Agent Market 2022 – Xi’an City

Following previous updates on Hangzhou, Chengdu, Shenyang, Nanjing, Qingdao, Zhengzhou, Wuhan and Chongqing, this report focuses on Chongqing – capital of Shaanxi province and the most populous city in Northwest China.

CAPS-I 2022 Conference: Recovery & Transformation in K-12 International Education

During her sessions, Lenka Kubasova, Head of Business Solutions at BONARD, covered the global post-Covid perspective and latest digital marketing trends in the Canadian K-12 sector.

China Agent Market 2022 Annual Update: Key differences and characteristics in Tier 1‒4 cities

The 4th edition of the China Agent Market Annual Update provides essential intelligence for all international educators, with a specific focus on the latest data, trends, and developments in Tier 1– 4 cities.

China Agent Market 2022 Annual Update: Key differences and characteristics in Tier 1‒4 cities

The 4th edition of the China Agent Market Annual Update provides essential intelligence for all international educators, with a specific focus on the latest data, trends, and developments in Tier 1– 4 cities.

CICan 2022 Conference: International student mobility to Canada

Igor Skibickij, BONARD’s COO, presented the Canadian international education market outlook as well as emerged recruitment trends in pandemic at CICan’s 2022 Connection Conference.

China Agent Market 2022 – Chongqing City

Following previous updates on Hangzhou, Chengdu, Shenyang, Nanjing, Qingdao, Zhengzhou and Wuhan this report focuses on Chongqing – an exciting metropolis, located in the southwest of inland China.

State of the Sector: Recent Trends and Canada’s Current ELT Market Position

In order to provide the latest global and Canadian figures and trends in language education, Samuel Vetrak, BONARD’s CEO, was invited to present at Languages Canada’s annual session.

Reconnecting with Australia: Engagement Strategies Post-border Reopening

Learn about the most recent market insights and how you can benefit from Australia’s current and future engagement strategies by watching the webinar recording. Our market expert, Svetlana Cruz, BONARD’s Senior Research Manager, presented a state-of-the-sector briefing that delivered essential market intelligence and global perspectives. Patrik Pavlacic, BONARD’s Head of Research, moderated the event, including a panel discussion with invited industry experts.

2022 China market trends, incl. policy impact and interpretation

Watch the recording and learn from our long-term China market experts Grace Zhu, BONARD’s China Branch Manager, and Su Su, BONARD’s Senior Project Manager, who presented the latest market data and insights, with practical in-field recommendations and tips on the current student recruitment in China.

China Agent Market 2022 – Wuhan City

Following previous updates on Hangzhou, Chengdu, Shenyang, Nanjing, Qingdao and Zhengzhou this report focuses on Wuhan – a central city located in the heartland of the country.

China Agent Market Annual Update 2021 – Zhengzhou City

Following previous updates on Hangzhou, Chengdu, Shenyang, Nanjing and Qingdao this report focuses on Zhengzhou – one of the birthplaces of Chinese civilization.

Navigating ELT Recovery: What are destinations doing to stimulate the market?

This first-in-a-series of industry panels comprised of renowned ELT association executives gathered online to share insider information about destinations’ ongoing and planned activities.

Brazil: Insights into Canada’s #1 Student Source Market

In her presentation, Santuza Paolucci N. Bicalho, Managing Director – Latam at BONARD, shared the latest intel about the International Educational sector in Brazil and discussed the opportunities for LC members to recruit students from Canada’s language education sector top source market in 2019.

How has student recruitment in China changed?

Watch the recording and learn from our long-term China market experts Igor Skibickij, BONARD’s COO and Grace Zhu, China branch manager at BONARD, who presented the latest market data and insights, with practical tips and tricks on current student recruitment in China.

Roadmap to Scholarship Offering in the Gulf Region

Spotlight on Saudi Arabia, United Arab Emirates, Qatar and Kuwait.

China Agent Market Annual Update 2021 – Qingdao City

Following our recent China agent market webinar, during which BONARD presented in depth market intelligence on the cities of Hangzhou, Chengdu and Shenyang, our local China research team has prepared another city market release of Nanjing.

IEAA Marketing and Recruitment Virtual Forum 2021

Bonard’s COO Igor Skibickij spoke at IEAA Marketing and Recruitment Forum 2021.

China Agent Market Annual Update 2021 – Nanjing City

Following our recent China agent market webinar, during which BONARD presented in depth market intelligence on the cities of Hangzhou, Chengdu and Shenyang, our local China research team has prepared another city market release of Nanjing.

China Agent Market 2021 Annual Update: Top 10 New Tier 1 Cities to Develop

In its 3rd annual China agent market report (since 2019), BONARD has cherry-picked the top 10 New Tier 1 cities in China for an in-depth focus.

China student recruitment in 2021: market update & strategy

In the first webinar dedicated to China’s education market outlook for 2021, Igor Skibickij (BONARD) and Jon Santangelo (BOSSA) jointly presented the results of big data gathered by BONARD and BOSSA.

IEAA Webinar 2020

International Student Accommodation virtual event, organized by International Education Association of Australia (IEAA), various experts met and shared their international and domestic views in the student housing and international education sector.

Student Housing Conference FLLT- Forum for Leaders in Language Trave – UK, Europe and Global Markets

This November The Forum for Leaders in Language Travel hosted a virtual conference for language schools and agents. 

Building digital presence in China to attract students

In an effort to help education providers understand student recruitment opportunities in the Chinese digital space, BONARD organized a webinar focusing on Building digital presence in China to attract students.

Navigating through 2020: Australia’s position and latest source market performance

Brett Blacker, CEO at English Australia and Patrik Pavlacic, Head of Research at BONARD presented the first Quarterly ELICOS Market Insight.

Planning your post-Covid student recruitment in Latam?

Santuza Bicalho, a renown international student recruitment specialist, has presented key findings from the exclusive LATAM agent market survey conducted by BONARD between 13th and 25th of May 2020.

Testimonials

"The Trade Mission format is actually ideal, because it’s a niche that nobody else really fulfils… we had twenty of some of the country’s best educational institutions participating, we matched them with the best agents out there through Bonard’s research."

Gonzalo Peralta
Languages Canada

“We’re very proud of our very long-standing relationship with BONARD and with about 20 events under our belt together. BONARD is one of the most experienced providers of bespoke agent trade mission type of events.”

Bonnie McKie
CAPS-I

“The BONARD team does a great job of choosing and screening agencies to participate in their events. What always strikes me working with BONARD is the very depth of the agent pool. We really see some emerging opportunities from this event.”

Matthew Raby
Upper Canada District School Board

“Our experience with BONARD was exceptional. From the start of the process, through the establishment, right through to the event management on the day. They are always there to provide support, assistance and expertise.”

Brett Blacker
English Australia

“Considering all the curveballs thrown at us because of the global pandemic, BONARD was able to seamlessly move through each challenge we came across and made success.”

Kathren Clarke
International Public School Education Association of British Columbia (IPSEA)

“I would absolutely recommend the experience with BONARD, mainly because their services are personalised to your program. It’s very different from going to recruitment fairs, where you have to compete. This experience is completely stress-free.”

Marie-Andrée Cloutier
Eastern Townships School Board International Student Program

"Bonard has arranged our recent China exploration trip to network with prospective agents and institution partners in Tier 2 cities. SM staff were very professional and helpful when making initial connections and provided ground support during travel.
They have great market intelligence of the Chinese market, which helped us to enter the market in a very cost-effective way."

Saurabh Vashisht
Medicine Hat College

Press

The PIE News: $3,000 airfares prevent Pakistan students from returning to China

Over 100 students from Pakistan were offered the chance to return to China to resume in-person learning but were unable to afford the 20,000 yuan airfare – equivalent to almost US$3,000, The PIE News has learnt.

Times Higher Education: Will China ever recover its international student flows?

Higher education analysts mull China’s continued attractiveness as a student destination amid its zero-Covid policy and scant foreign student returnees.

StudyTravel Magazine: Chinese agency market profiled, growing optimism for year ahead

Chinese agents are becoming more optimistic for the year ahead and are relatively relaxed about the impact of Covid, as research shows that 1,672 agencies are currently active across Tier 1-4 cities and differing rates of programme and destination portfolios.

StudyTravel Magazine: English UK schools took further hit in 2021, data shows

Member schools of English UK suffered a further decrease in students in 2021, as new data released by the ELT school association shows the full extent of the impact of the Covid-19 pandemic on the sector, although a preview of early 2022 business suggests some bounce back.

The PIE News: UK ELT student numbers down 88% from pre-covid levels

The UK’s English language teaching sector continued to suffer in 2021 as factors including lockdowns and travel restrictions led to an 88% drop in student numbers compared to pre-pandemic levels, according to new figures released by English UK.

The PIE News: $3,000 airfares prevent Pakistan students from returning to China

Over 100 students from Pakistan were offered the chance to return to China to resume in-person learning but were unable to afford the 20,000 yuan airfare – equivalent to almost US$3,000, The PIE News has learnt.

Times Higher Education: Will China ever recover its international student flows?

Higher education analysts mull China’s continued attractiveness as a student destination amid its zero-Covid policy and scant foreign student returnees.

StudyTravel Magazine: Chinese agency market profiled, growing optimism for year ahead

Chinese agents are becoming more optimistic for the year ahead and are relatively relaxed about the impact of Covid, as research shows that 1,672 agencies are currently active across Tier 1-4 cities and differing rates of programme and destination portfolios.

StudyTravel Magazine: English UK schools took further hit in 2021, data shows

Member schools of English UK suffered a further decrease in students in 2021, as new data released by the ELT school association shows the full extent of the impact of the Covid-19 pandemic on the sector, although a preview of early 2022 business suggests some bounce back.

The PIE News: UK ELT student numbers down 88% from pre-covid levels

The UK’s English language teaching sector continued to suffer in 2021 as factors including lockdowns and travel restrictions led to an 88% drop in student numbers compared to pre-pandemic levels, according to new figures released by English UK.

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