Market Expansion Strategies

Key features

What is included?

Assessment

of existing market presence
and competitor activity

Identification

of new geographies, distribution channels, and partners

Optimisation

of programmes, prices, and promotions based on local needs

M&A advisory

to facilitate
build-by-buying expansion

Benefits

What can you expect?

Independent review of current market exposure in terms of portfolio,
target audiences, and distribution channels Review of key competitors' activity in the designated market
and their approaches to local marketing and representation Identification of new geographical areas where existing programmes
or services are not currently available

Expansion by introduction of new programmes or services that cater to different customer needs or segments Exploration of new distribution channels to access customers whom existing platforms cannot reach Assessment of M&A opportunities that can provide instant access to that market's customer base and infrastructure

Case study

Identification of Suitable Partners

YEAR

2020

CLIENT

Amazon

OVERVIEW

BONARD was tasked to map the landscape of degree-granting higher education institutions (HEIs) in France, Italy, and Spain in order to identify institutions with a student population exceeding 5,000 students.

More than 220 universities and their 1,340 faculties were screened to determine a shortlist of key targets eligible for further approach, helping the client to efficiently narrow down its outreach and the scope of the business opportunity.

Thanks to our long-term industry experience, market knowledge and intelligence, and professional and results-driven staff, we are more time- and cost-efficient than our clients could be.