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Growth Strategies

Student Recruitment Strategies

We will help you set ambitious yet realistic targets. A carefully devised action plan will increase student enrolment while supporting your diversification and sustainability goals.

Leveraged by:

 Governments
State and provincial bodies
Associations and study consortia
Education providers

Benefits

Well-defined student recruitment strategy matters

Increase international student intake

Increase your international student intake by

10%

*annually on average

when the recommended steps are followed

Streamline your capacity

Streamline your

capacity up to

54%

while growing your

international student numbers

See ROI

See ROI

in

12 - 24

months

upon implementation

Package

What is included?

Initial

assessment

Laying the foundation

An internal analysis of your strengths, weaknesses, and available resources. Without this step, your student recruitment strategy may rely on assumptions only.

Source market identification

Identifying promising markets

This step ensures that your international student recruitment strategy aligns with evolving demand and reflects the latest visa trends, allowing for optimized resource allocation.

Source market strategies

Turning insights into action

Setting ambitious yet realistic targets, defining student recruitment mix that reflects local nuances and student preferences, and identifying strategic local partners.

Competitor

research

Staying ahead of the curve

Ensuring competitiveness in your program offerings, tuition fees, and student services will help attract the best-fit international students and position your institution as a top choice.

More info

Package

What is included?

Initial assessment

of your value proposition
and the market landscape

Identification

of priority markets and
prospective partners

Development

of a country-specific
recruitment channel mix

Action plan

featuring targets, timelines, budgets, and staff allocation

Key features

What can you expect?

A SWOT analysis of your institution or destination and
an assessment of its position in the global and local context A shortlist of primary source markets
that also reflects their future potential Practical country-specific strategies
on how to meet the proposed recruitment targets Bi-weekly consultations with designated staff members to maintain engagement during strategy building Presentation of the strategy to key stakeholders
to bolster internal buy-in and strategy adoption Deployment of progress monitoring tools to ensure timely implementation of the strategy and space for adjustments

“NEAS Australia utilised this process to develop our three-year strategy for 2023–2026. I have also worked closely with BONARD to develop qualitative and quantitative analysis of activities of QALEN – the Quality Assurance Language in Education Network – helping this consortium to collect data on its member activities to inform discussion at our annual symposia. I highly recommend engagement with BONARD as a survey or data collection partner.”

Patrick Pheasant
Chief Executive Officer
NEAS

NEAS logo

“We had incredible increase in the target markets in terms of interest, in terms of inquiries that came in through our various channels. It was really very personalized for our specific needs.”

Joel Weaver
Study Hawaii

Study Hawaii

“We have engaged BONARD’s expertise in mainland China to help with agent engagement, social media development, and social media campaigns. Each time we’ve worked with BONARD, their staff provided excellent industry intelligence, professional support, and creative problem-solving.”

Ramona Hamilton Cook
Senior Marketing Manager
Richmond School District

Richmond

“BONARD has arranged our recent China exploration trip to network with prospective agents and institution partners in Tier 2 cities. The BONARD staff were very professional and helpful when making initial connections and provided ground support during travel. They have great market intelligence of the Chinese market, which helped us to enter the market in a very cost-effective way.”

Saurabh Vashisht
International Recruitment Officer
Medicine Hat College

Medicine

Key features

What can you expect?

A SWOT analysis of your institution or destination and
an assessment of its position in the global and local context A shortlist of primary source markets
that also reflects their future potential Practical country-specific strategies
on how to meet the proposed recruitment targets
Bi-weekly consultations with designated staff members
to maintain engagement during strategy building Presentation of the strategy to key stakeholders
to bolster internal buy-in and strategy adoption Deployment of progress monitoring tools to ensure timely implementation of the strategy and space for adjustments

Case study

10-year Marketing and Recruitment Plan

YEAR

2016

CLIENT

Study Hawaii

OVERVIEW

BONARD delivered an action plan detailing activities, timelines, and budgets that will lead to an increase in the intake of new international students in Hawaii to 24,000 per annum by 2026 (double recent levels). The plan also featured a strategy to achieve a diversified and stable international student population.

The document incorporated a synthesis of comprehensive market intelligence and BONARD’s in-field knowledge of the priority markets identified via an environmental scan.

More from our collaboration history with Study Hawaii

Free guide to download

Boost your international student enrollment with a step-by-step guide trusted by educational institutions worldwide

Access the International Student Recruitment Strategy Guide - a step-by-step framework providing insights into the strategic process we follow to optimize international student recruitment for our partners

Get the guide

“NEAS Australia utilised this process to develop our three-year strategy for 2023–2026. I have also worked closely with BONARD to develop qualitative and quantitative analysis of activities of QALEN – the Quality Assurance Language in Education Network – helping this consortium to collect data on its member activities to inform discussion at our annual symposia. I highly recommend engagement with BONARD as a survey or data collection partner.”

Patrick Pheasant
Chief Executive Officer
NEAS

NEAS logo

“We had incredible increase in the target markets in terms of interest, in terms of inquiries that came in through our various channels. It was really very personalized for our specific needs.”

Joel Weaver
Study Hawaii

Study Hawaii

“We have engaged BONARD’s expertise in mainland China to help with agent engagement, social media development, and social media campaigns. Each time we’ve worked with BONARD, their staff provided excellent industry intelligence, professional support, and creative problem-solving.”

Ramona Hamilton Cook
Senior Marketing Manager
Richmond School District

Richmond

“BONARD has arranged our recent China exploration trip to network with prospective agents and institution partners in Tier 2 cities. The BONARD staff were very professional and helpful when making initial connections and provided ground support during travel. They have great market intelligence of the Chinese market, which helped us to enter the market in a very cost-effective way.”

Saurabh Vashisht
International Recruitment Officer
Medicine Hat College

Medicine

CONTACT FORM

Ready to optimize your student recruitment strategy?

Let’s discuss how BONARD can help you achieve your goals

With 15+ years of expertise in international education, we help institutions attract, engage, and retain international students. From identifying high-potential source markets and competitors to designing tailored action plans spanning 3 to 10 years, we ensure that institutions build full and diverse student pipelines.

Thanks to our long-term industry experience, market knowledge and intelligence, and professional and results-driven staff, we are more time- and cost-efficient than our clients could be.

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