The Market Monitor Digest (week 10/2025)
It's our pleasure to be your go-to for the week’s key industry news. Thanks to the information collected by the BONARD Market Monitor team, you can now keep your finger on the industry pulse.
International Education
US & Vietnam: Vietnamese parents spend up to $39,000 on US study consultancy services
By VN Express, Mar 03, 2025
As the demand for U.S. education continues to grow, Vietnamese parents are turning to consultancy servicesto help navigate the complex application process. Fees for these services can vary significantly, with some parents spending as much as VND1 billion (US$39,000), while the average cost typically falls between VND10 million and VND100 million.
Global: Report projects need for greater diversification in international student recruitment this year
By ICEF Monitor, Mar 05, 2025
The report projects an uptick in student interest for the UK this year, arising in part from the continuation of more restrictive policy settings in Australia and Canada but also from the uncertainty a newly installed Trump administration may create for some students considering study in the US.
Australia, Canada & UK: Internationalisation high on the agenda for global university leaders
By Navitas, Mar 06, 2025
Facing a new era of managed international student numbers, university leaders continue to prioritise internationalisation but within the context of increasing financial pressures.
UK: Reduced demand from India, Nigeria, and Bangladesh drive a 14% decline in sponsored study visas in 2024
By ICEF Monitor, Mar 05, 2025
Following closely on news of increasing visa applications and grants in the first quarter of this year, the UK’s Home Office has released full-year data detailing the number of sponsored visas issued to international students in 2024 versus 2023. This data confirms that the so-called dependants ban that went into effect in January 2024 has had a significant impact on student demand for the UK in top markets such as Nigeria, India, and Bangladesh.
US: US associations urge government to restore study abroad and exchange funding
By Study Travel, Mar 04, 2025
International education associations in the USA are urging the government to restore funding of Bureau of Educational and Cultural Affairs (ECA) study abroad, exchange and scholarship programmes after a pause announced in the middle of February remains in place.
Canada: Levelling the playing field - what the end of Canada’s Student Direct Stream means for international applicants
By Times Higher Education, Mar 03, 2025
For international students from countries previously participating in Canada’s Student Direct Stream, the programme’s closure will give them more freedom to demonstrate their language skills with a test that suits them.
New Zealand & Vietnam: NZ announces key education initiatives for Vietnamese students
By The PIE News, Mar 04, 2025
With Vietnamese students playing a key role in New Zealand’s economy, the two countries are set to strengthen their educational ties. As a part of his visit to the Southeast Asian country, New Zealand Prime Minister Christopher Luxon hailed the contribution of Vietnamese students, and announced more opportunities for them to study in the country.
South Korea: Quality worries as Korea edges towards international student goal
By Times Higher Education, Mar 01, 2025
Some South Korean institutions are prioritising quantity over quality when it comes to international student recruitment despite attempts by the government to balance growth.
UK: English UK QUIC quarterly data shows decrease in 2024
By Study Travel, Mar 03, 2025
ELT association English UK has released the Q4 2024 report of its Quarterly Intelligence Cohort (QUIC) scheme, which shows that the year as a whole was down by around nine per cent compared with 2023 for member schools that participated in the data project. In 2024 Q4, the 125 English UK member centres providing data – around a third of the association’s total membership – collectively delivered 110,507 student weeks, of which 95 per cent were for adult students.
LATEST INDUSTRY NEWS IN YOUR MAILBOX
Stay informed via our complimentary Market Monitor
Tap into a personalised daily digest of recent developments, planing at destinations, market activity, and transactions in international education.
