Australian International Education Conference 2022

Patrik Pavlacic, our Chief Intelligence Officer, visited this year’s Australian International Education Conference (AIEC) in person.

On October 19th, Patrik presented the topic of diversification in the context of the Australian international education industry. Patrik noted the need for volume, but urged providers to lay the foundations for strategic diversification in four areas:

On October 20th, he presented and was part of a panel on the topic of a comparative analysis of study destinations’ marketing brands.

During Patrik’s presentation, he highlighted the marketing initiatives and innovative branding of the study destinations, followed up by an in-depth analysis of the current international education market. The presentation brought out multiple points, which he then discussed with the other industry experts.

The presentation also highlighted the advantages of a wider market focus, praising organisations that recruit students from high-potential developing markets.

As part of the analysis, the panellists gave an overview of the various precautions and marketing adaptations taken by each brand and compared their engagement levels. The discussion concluded with a Q&A session, which covered the best-performing content types and campaigns for engaging students as well as ways to attract specific markets to Australia.

Event speaker

Patrik Pavlacic

Chief Intelligence Officer

BONARD