Brazil: Insights into Canada’s #1 Student Source Market
The session covered the latest intelligence about the International Educational sector in Brazil and opportunities for LC members to recruit students from Canada's language education sector, the top source market in 2019.
Languages Canada shined a spotlight on the Brazilian student market, with the help of representatives from the BONARD, Consulate General of Canada in Sao Paulo, BELTA (Brazilian Educational & Language Travel Association), and Air Canada.
In her presentation, Santuza Paolucci N. Bicalho, Managing Director – Latam at BONARD, shared the latest intel about the International Educational sector in Brazil and discussed the opportunities for LC members to recruit students from Canada’s language education sector top source market in 2019.
Brazil was the Canadian language education sector’s top source market in 2019. Over the course of this webinar, industry experts looked at important Brazilian market stats from IRCC, the strong progress of Brazil’s vaccine rollout, and key data pointing to how Canada can gain market share from its traditional competitors. Local experts also shared how they see the future for Brazilians seeking to study English or French abroad – and how Languages Canada member programs can continue to attract them!
Over the course of this webinar, Santuza was joined by the following industry experts:
Avril Espinosa-Malpica, Second Secretary and Trade Commissioner (Education) at Consulate General of Canada in São Paulo
Fernanda Albano, Trade Commissioner (Education) at Consulate General of Canada in São Paulo
Alexandre Argenta, President at Belta
Hugo Franco, Sales Account Manager – Student Market Specialist at Air Canada
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