Building Digital Presence in China to Attract Students

The ongoing pandemic has affected the way education providers attract their international students. Given their inability to travel overseas for recruitment trips and reconnect with agencies, educators must find additional ways to stay on students’ radar in key source markets.

Strengthening digital student recruitment is among the marketing cornerstones being adopted by education providers. However, although it may be effective during the pandemic, it can also pose challenges.

China represents a unique market in many ways, including in terms of digital space. Western-world social media and platforms are limited in the country and online services dominating in China are often difficult to access for educators from other regions.

In an effort to help education providers understand student recruitment opportunities in the Chinese digital space, BONARD organized a webinar focusing on building digital presence in China to attract students.

Following a quick data-driven market briefing, a distinguished panel of industry professionals convened to provide an up-to-date assessment of recent market trends and shared their views on how to establish and/or maintain an online presence in China during the pandemic.

Panellists:

• Chenxing Sang, International Development Department Director, BOSSA

• Taoyuan Zhang, CEO, Hangzhou Offerman Education

• Joel Weaver, President, Study Hawaii

• Aly Rajab, President & CEO, Canadian Language Learning College

The market briefing and the panel was hosted by BONARD’s COO, Head of China Branch and the company’s long-term student recruitment specialist, Igor Skibickij.

Webinar recording