China Agent Market 2022: Wuhan City

China’s study abroad market is full of opportunities, but it is also complex, as each province and city has its own cultural, social and economic profile. It is therefore essential for overseas educators to understand local nuances and tailor their post-pandemic student recruitment strategies accordingly.

In the past few months, we have added Hangzhou, Chengdu, Shenyang, Nanjing, Qingdao and Zhengzhou to our coverage of China’s New Tier 1 cities. Each city is uniquely positioned in the study abroad market, requiring educators to adjust their plans and meet particular needs.

This month, we have updated the data for Wuhan. A central city located in the heartland of the country, Wuhan is one of the most important industrial, educational, scientific, cultural and commercial centres in China. It is the capital of Hubei Province, which has always been a national leader in education. Even in the pandemic, Wuhan’s study abroad market remains dynamic, thanks to an economic stimulus and the support of relevant policies.

Agencies in Wuhan continue operating as usual, despite the pandemic lockdown situation in the city. They maintain a positive outlook and are convinced that the trend toward international enrolment will not suffer in general, since studying abroad is a long-term plan for students.

These monthly reports will enable a better understanding of the historical background to each city’s education, economic and demographic situation, and, most importantly, give in-depth information on the number of agents in each city as well as their size, destination countries of choice, year of establishment and student sending situation, including which types of programs they are promoting.

The Wuhan Agent Market Report includes: