Planning your post-Covid student recruitment in China?

Igor Skibickij, our COO & Head of China Branch Office, has presented key findings from the exclusive China agent market research conducted by BONARD between Dec 2019 and May 2020.

BONARD’s 2nd annual update on the Chinese student recruitment included screening of governmental and non-governmental resources, social media, search engines and company registers, supplemented by the data from local media and mystery shopping.

The research was conducted by BONARD’s Chinese research & analytical team across all 130 Tier 1-3 cities with an active sample of over 1,500 verified agencies, enriched by up to 90 in-depth interviews with select Chinese educational agencies.

Igor presented the first market data available globally that captured the Chinese agencies’ sentiment on the pre & post-Covid student recruitment and allowed to outline the list of recommendations that institutions, schools and education providers should reflect upon in their post-Covid recruitment and marketing strategies.

Research results