REPORT & WEBINAR

Source Market Report

CHINA 2024

Enhance your student recruitment strategy in China by understanding Chinese students' behaviour, partnering with the right agents, and leveraging visa acceptance data.

October, 2024

Access the report

SOURCE MARKET REPORT - CHINA 2024

About the report

Outbound student mobility from China is slowly reaching pre-pandemic levels but student preferences have shifted, leading to fierce competition among study destinations.

To support institutions in navigating this dynamic market, BONARD presents a comprehensive overview of the China source market. This report offers a detailed guide on effectively engaging and attracting Chinese students. Additionally, you can access the webinar recording below, which provides an in-depth introduction to the report, shares further insights, and includes a live Q&A session addressing key questions.

"With China's economy still recovering post-pandemic, we’re seeing a shift in the behavior of Chinese students and their parents. Cost-sensitivity, employability, and safety have become key priorities in search for the right study option. To remain attractive in this market, institutions must focus on superior service, clear selling points, and effective recruitment channels."

Grace Zhu

China Branch Director

SOURCE MARKET REPORT - CHINA 2024

Key takeaways

ROI Concerns & alternative destinations

Due to economic challenges, Chinese students are increasingly ROI-focused in their choice of study abroad. Programs like the UK’s one-year master’s degrees and affordable options in Asia (Japan, Malaysia, Hong Kong) are growing in popularity.

Resurgence in outbound mobility

Although outbound Chinese student mobility is nearing pre-pandemic levels, there is heightened competition among traditional destinations. The US remains the top choice, but the UK and Australia are seeing stronger growth due to shorter programs and proximity, respectively.

Changing priorities

Today’s students prioritise cost, employability, and safety. Around 80% return to China post-graduation, making the reputation and career services of institutions critical in their decision-making. Strong career support, including internship opportunities in China, can increase an institution's appeal.

SOURCE MARKET REPORT - CHINA 2024

Webinar recording

The webinar covered an in-depth presentation of digital recruitment channels and an overview of outbound Chinese student mobility statistics, including visa grant rates in selected destinations.

What was discussed:

  • A detailed overview of key findings from the report;

  • Practical strategies to enhance your student recruitment efforts in China;

  • A Q&A session addressing report-related questions.

Request the webinar presentation here.

CONTACT FORM

Report - Request form

Submit your request to access data on Chinese student behavior, the agent market in China, and visa acceptance rates.

Source Market Report - China 2024

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