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Industry Update | January 2025

The January 2025 edition of our monthly digest highlights key industry developments and insights from our latest research and field activities.

January, 2025 BONARD

Source Market Webinar - India - pic

INSIGHT | Experts advocate quality over quantity in Indian student recruitment

India remains one of the largest source markets for international education. While demand is strong, BONARD Education webinar emphasised the need for prioritising quality over quantity in recruitment. Experts highlighted that sustainable growth depends on building high-quality partnerships with reputable education agencies and quality programs for Indian students.

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StudyWorld_SW-web_China-event-page-01.pngWEBINAR | Recruiting Students from India

To effectively recruit students from Indian market, we hosted a webinar featuring representatives from leading Indian agencies and BONARD researchers, who shared the latest strategies and insights. The recording and presentation from the webinar are now available.

Access the recording

StudyWorld_SW-web_China-event-page-01.pngINSIGHT | East Asia trends and predictions for 2025

Asia is emerging as a competitive alternative to traditional English- speaking study destinations. In a recent media feature, our China Branch Manager, Grace Zhu, shared key insights into navigating the Asian education market, with a spotlight on Chinese students.

Watch the video

Snímek obrazovky 2024-12-09 v 1.22.48INSIGHT | Identifying source markets with the highest growth potential

The traditionally largest markets are facing declines across major English-speaking study destinations. However, markets such as Vietnam, Nepal, Türkiye, and Sri Lanka emerged as some of the fastest-growing for key destinations in Q3 2024. The Middle East continues to show promise, while demand for study abroad programmes is rising across African countries.

Which markets offer the most potential for your student recruitment strategies? BONARD dives into the latest visa data from Q3 2024 and shares actionable insights to help you identify and target new streams of international students.

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Markets on the move:

Canada: UAE, Qatar, Saudi Arabia and Uzbekistan

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UK: Nepal, the United States, Türkiye, Germany

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USA: Vietnam, Nepal, Pakistan, Thailand

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Australia: China, Sri Lanka, Bangladesh, UAE

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StudyWorld_SW-web_China-event-page-01.pngLanguages Canada
18th Annual Conference

February 20, 2025 Ottawa, Canada

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StudyWorld_SW-web_China-event-page-01.pngThe PIE Live Europe 2025

March 12, 2025 London, UK

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News you should not miss

Industry highlights provided by the BONARD Market Monitor

Canada: 2025 provincial and territorial allocations under the international student cap

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US: Indian student enrolments in US to grow at above 20% despite Trump comeback

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UK: UK universities urged to look to global south for new markets

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Dubai: Dubai’s growing student population fuels TNE expansion

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Q1 2025 Global Student Flows Briefing
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