ZOOM WEBINAR

Recruiting Gen Z & Alpha: How to engage

the most ad-resistant generations

Exclusive webinar for education providers on developing recruitment campaigns that resonate with Gen Z and Alpha

10 April 2025 10 AM EDT | 3 PM BST | 7 AM PDT

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RECRUITING GEN Z & ALPHA: HOW TO ENGAGE THE MOST AD-RESISTANT GENERATIONS

About the webinar

With Gen Z and Alpha being the most ad-proof generations yet, connecting with them requires a fresh, more authentic approach to communication

This webinar will focus on developing student-centric, relatable recruitment campaigns that resonate with Gen Z and Alpha.

Join us on Thursday, 10 April 2025, at 10 AM EDT (7 AM PDT / 3 PM BST).

"International student recruitment campaigns must shift from 'targeting' to 'connecting'. To stay relevant and effective, institutions need to leverage data, AI, and real-world insights to understand what truly motivates and engages today’s prospective students."

RECRUITING GEN Z & ALPHA: HOW TO ENGAGE THE MOST AD-RESISTANT GENERATIONS

Topics covered

Guidance on mapping student preferences

Learn how to monitor and analyse publicly available data and market dynamics in key study destinations

Campaign ideas that resonate

Explore case studies that combine human insight with AI to attract students to universities and institutions

Interactive Q&A session

Engage with our experts and get advice to enhance your student recruitment campaigns

Q1 2025 GLOBAL STUDENT FLOWS BRIEFING

Key takeaways:

The impact of visa policy change is severe and is driving students to alternative destinations. It is becoming more difficult for Big 4 to remain attractive for international students. Despite achieving record enrolment numbers in 2023/2024, sustaining this success into 2024/2025 is becoming increasingly challenging. To remain competitive, English-speaking countries must emphasise their unique advantages and actively recruit students from regions with higher visa acceptance rates.

India experienced the largest decline in student visas, particularly to Canada. Meanwhile, Vietnam and Nepal are increasingly favouring the UK and US over Australia and Canada.

Emerging markets worth exploring include Sri Lanka and Bangladesh, which show promising growth trajectories for Australia and New Zealand. Canada should focus on the Middle East, where student mobility is increasing, albeit in smaller numbers. For the US, markets in South and Central Asia demonstrate growing recruitment potential.

Country source index, Q3 2024

Trends in student visa issuance, Q3 2024

Q1 2025 GLOBAL STUDENT FLOWS BRIEFING

Webinar Recording

Missed the live session? The full recording is available for subscribers or upon request (via the form below).

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Join our webinar and develop recruitment campaigns that resonate with Gen Z and Alpha

Webinar schedule:

Presentation by BONARD (20 mins) Presentation by Global Rev Gen (20 mins) Q&A session (20 mins)

Note: Following the webinar, all registrants will automatically receive a webinar recording with a copy of the presentation.

CONTACT FORM

Recording and presentation - request form

Access the latest international student mobility trends by submitting this form

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