ZOOM WEBINAR
Recruiting Gen Z & Alpha: How to engage
the most ad-resistant generations
Exclusive webinar for education providers on developing recruitment campaigns that resonate with Gen Z and Alpha
RECRUITING GEN Z & ALPHA: HOW TO ENGAGE THE MOST AD-RESISTANT GENERATIONS
About the webinar
With Gen Z and Alpha being the most ad-proof generations yet, connecting with them requires a fresh, more authentic approach to communication
With Bosco Anthony (Global Rev Gen) and Patrik Pavlacic (BONARD Education), we have discussed what moves Gen Z & Alpha from a data perspective, and how to turn this data into campaigns that engage today’s prospective students.
Below, you will find the key takeaways from the session, along with the presentation and recording. We look forward to your future participation!
"International student recruitment campaigns must shift from 'targeting' to 'connecting'. To stay relevant and effective, institutions need to leverage data, AI, and real-world insights to understand what truly motivates and engages today’s prospective students."
RECRUITING GEN Z & ALPHA: HOW TO ENGAGE THE MOST AD-RESISTANT GENERATIONS
Topics covered
Guidance on mapping student preferences
Learn how to monitor and analyse publicly available data and market dynamics in key study destinations
Campaign ideas that resonate
Explore case studies that combine human insight with AI to attract students to universities and institutions
Interactive Q&A session
Engage with our experts and get advice to enhance your student recruitment campaigns
RECRUITING GEN Z & ALPHA: HOW TO ENGAGE THE MOST AD-RESISTANT GENERATIONS
Speakers
RECRUITING GEN Z & ALPHA: HOW TO ENGAGE THE MOST AD-RESISTANT GENERATIONS
Webinar Recording
Missed the live session? The full recording is available for subscribers or upon request (via the form below).
CONTACT FORM
Recording and presentation - request form
Access the latest insights on developing student-centric, relatable recruitment campaigns that resonate with Gen Z and Alpha
Do you want to learn more about the presented data? Explore our data platform - the most advanced source for international education market intelligence.