Industry Update | March 2024
The March 2024 edition of our monthly digest highlights essential industry developments and provides insights from our recent research and field activities.
Dear Partner,
With visa policy changes defining the 'new normal' and reshaping international student flows, we continue to contribute to the conversation on the short-term and long-term impacts of these policies on study destinations.
Student revenue protection, destinations' reputation, and the availability of student housing – these are the key focus areas for us to develop appropriate responses.
My colleagues and I have been traveling extensively to gain firsthand insight into the sector's sentiment and needs, enabling us to grasp nuances, interpret data more effectively, and provide applicable solutions to the industry.
As of April, we will launch a monthly visa update that will enable stakeholders to track imminent student pipelines across major destinations and inform their marketing strategies.
In this monthly newsletter, we'd like to share some of our suggestions, ranging from strategies to attract Chinese learners to insights into the future outlook of Canada's ELT, and the international education situation in Australia.
Best wishes,
Patrik Pavlacic
Chief Intelligence Officer
BONARD
Patrik Pavlacic
Chief Intelligence Officer
RESEARCH | Attracting Chinese learners to overseas language camps
A new survey of 500 Chinese parents of children aged 6–18 revealed essential intelligence for overseas educators. The insights cover the latest preferences of Chinese students and their parents regarding overseas summer camps. Watch the recording, download the presentation and maximise your success in the Chinese education market.
The US is the top choice for Chinese young learners
The US is the most popular choice for Chinese parents booking language programs, with the UK and Canada close behind. Discover more about destination preferences in the Chinese language camp market.
VIDEO | Recruitment tips for language camp operators
Explore where your potential Chinese junior students are located. Watch the video and obtain insights into Chinese young learners' destination preference for overseas language camps.
REPORT | Q4 2023 data confirms gradual recovery for UK ELT
The latest data reveals that 2023 was the UK ELT sector's most successful year since the onset of the pandemic, with an 83% recovery rate compared to prepandemic levels in 2019. Read more about the UK's ELT top source markets, recruitment channels, and Q4 2023 student week stats.
DATA | Future outlook for Canada's ELT sector
Looking ahead to 2024, growth and innovation in Canada's ELT sector will be shaped by multiple factors. Sarah Verkinova shared these insights at the recent Languages Canada conference. Here are the highlights.
Reconnecting with our Australian partners
Recently, Patrik Pavlacic visited Australia, attending the APAIE Conference and traveling across the country to meet a wide range of stakeholders. Travel enables us to interpret data and spot industry trends more effectively.
What’s trending among Italian students looking to study abroad
Explore the Italian source market with us! We've conducted interviews with selected Italian agents to uncover the latest trends, preferred study programs and subjects, and concerns of Italian students and their parents in regard to studying abroad. Gain valuable insights into this dynamic landscape.
Brazil offers outbound potential for Canadian K-12 providers
The topic of how to connect with and bring Brazilian students closer to their Canadian studies was discussed at the recent Trade Mission to Brazil, where 18 CAPS-I school districts/boards met with 36 quality agents from across Brazil. Read more about the 2-day event delivered by our team.
Leading investors and operators share their take on future purpose-build student accommodation hotspots
Curious about student housing investors’ plans for 2024 and onwards? How do they expect the market to develop going forward? Our BONARD Rented Residential team researched the intentions of 130 companies operating, investing, and developing in the student housing sector, and the survey results can be accessed below.
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