ZOOM WEBINAR

Asia as a study destination: Strategies for promoting short-term junior programmes to Chinese students

With their geographical proximity, Asian countries are becoming an increasingly popular choice for Chinese junior students. Gain insights into attracting this market to your institution - all backed by the latest BONARD data

27 February 2025 4 PM CST | 8 AM GMT

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ASIA AS A STUDY DESTINATION: STRATEGIES FOR PROMOTING SHORT-TERM JUNIOR PROGRAMMES TO CHINESE STUDENTS

About the webinar

With their geographical proximity, Asian countries are becoming an increasingly popular choice for Chinese junior students. The region’s cultural experiences, educational opportunities, and geographical advantages make it an attractive alternative to traditional English-speaking countries.

If you offer programmes in Asia or want to stay ahead of the latest trends in Chinese junior student recruitment, join our upcoming webinar. We will explore key insights and effective marketing strategies for promoting short-term junior programmes in Asia to Chinese students.

The webinar will take place on 27 February 2025, at 4 PM CST (8 AM GMT).

"With ageing populations, Japan, South Korea, and Singapore are easing residency rules and lowering tuition fees to attract international students, while Chinese junior students increasingly seek affordable, quality options closer to home."

ASIA AS A STUDY DESTINATION: STRATEGIES FOR SHORT-TERM JUNIOR PROGRAMME PROMOTION

Topics covered

Student recruitment trends

Understand why junior Chinese students are increasingly choosing Asia for short-term study and how visa policies, affordability, and proximity influence their decisions

Efficient recruitment strategies

Discover actionable promotion techniques and key selling points that resonate with junior Chinese students and their parents, aiming to study in Asia

Interactive Q&A session

A live Q&A session will be available throughout the webinar - ask your questions and receive real-time insights from experts on Asia

ASIA AS A STUDY DESTINATION: STRATEGIES FOR PROMOTING SHORT-TERM JUNIOR PROGRAMMES TO CHINESE STUDENTS

Speakers

Q4 2024 GLOBAL STUDENT FLOWS BRIEFING

Key takeaways:

The impact of visa policy change is severe and is driving students to alternative destinations. It is becoming more difficult for Big 4 to remain attractive for international students. Despite achieving record enrolment numbers in 2023/2024, sustaining this success into 2024/2025 is becoming increasingly challenging. To remain competitive, English-speaking countries must emphasise their unique advantages and actively recruit students from regions with higher visa acceptance rates.

India experienced the largest decline in student visas, particularly to Canada. Meanwhile, Vietnam and Nepal are increasingly favouring the UK and US over Australia and Canada.

Emerging markets worth exploring include Sri Lanka and Bangladesh, which show promising growth trajectories for Australia and New Zealand. Canada should focus on the Middle East, where student mobility is increasing, albeit in smaller numbers. For the US, markets in South and Central Asia demonstrate growing recruitment potential.

Country source index, Q3 2024

Trends in student visa issuance, Q3 2024

Q4 2024 GLOBAL STUDENT FLOWS BRIEFING

Webinar Recording

The webinar was delivered by BONARD's Chief Intelligence Officer, Patrik Pavlacic, alongside Sarah Verkinova, Head of International Education at BONARD.

CONTACT FORM

Webinar - Sign Up Form

Learn more about current trends among Chinese junior students pursuing short-term study programmes in Asia

Webinar schedule:

Presentation by BONARD (30 mins) Q&A session (15 mins)

Note: Following the webinar, all registrants will automatically receive a webinar recording with a copy of the presentation.