China Agent Market 2023 Annual Report
Obtain essential knowledge needed to maximise success in the Chinese education market by leveraging all the benefits of working with agents.
China’s reopening offers a remarkable opportunity for educators to re-establish their presence in the market, and it is essential to be well-prepared. That is why our webinar was designed to provide clear guidance on navigating the current agent market in China, equipping attendees with knowledge of whom to engage with, what strategies to implement, and how to avoid potential pitfalls.
Igor Skibickij (COO) and Grace Zhu (China Branch Director) additionally revealed the results of our exclusive survey, including the latest developments in outbound student mobility and agent preferences, and offered actionable insights for marketing strategies and partnership decisions.
Webinar key takeaways include:
The number of agencies established per year grew rapidly from 2013 to 2021, but decreased in 2022.
Agencies have reported increased applications, particularly for studying abroad in the US and Australia compared to the same period last year.
Educators should consider the geographical distribution and programme types when strategising with Chinese agencies.
It is crucial to select suitable agent partners for effective communication and maximise ROI in the current active agency landscape.
Event speakers
Igor Skibickij
COO
BONARD
Grace Zhu
China Branch Director
BONARD
Webinar recording
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BONARD is the leading market intelligence firm in the global international education sector. By leveraging the in-field knowledge of our China Team, we can offer unparalleled insight into the Chinese agent market in 2023.