Industry Update | February 2025

The February 2025 edition of our monthly digest highlights key industry developments and insights from our latest research and field activities.

February, 2025 BONARD

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Sarah LC 2025

INSIGHT | Identifying source markets with the highest growth potential

The traditionally largest markets are facing declines across major English-speaking study destinations. However, markets such as Vietnam, Nepal, Türkiye, and Sri Lanka emerged as some of the fastest-growing for key destinations in Q3 2024. The Middle East continues to show promise, while demand for study abroad programmes is rising across African countries.

Which markets offer the most potential for your student recruitment strategies? BONARD dives into the latest visa data from Q3 2024 and shares actionable insights to help you identify and target new streams of international students.

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