Navigating the Future of ELT: Market Rankings, Trends and Opportunities in the Global Market
Patrik Pavlacic, Chief Intelligence Officer at BONARD Education, presented the current state of the global English Language Teaching (ELT) at the English UK Marketing Conference in London.
At the 2024 English UK Marketing Conference, attended by over 100 language schools and industry experts, the spotlight was on the rapidly changing global ELT market. Key discussions centered on the evolving student profiles, shifting preferences, and heightened expectations for language learning experiences.
A significant focus was placed on how ELT providers can better interact with this changing market, with sessions highlighting the importance of data-driven decision-making, integrating AI into internal processes, and addressing the recent needs of students, including their preferences for personalised and diverse learning environments.
The conference also explored how institutions can benefit from these changes. Emerging markets were identified as key opportunities for growth, alongside the need to adjust programs and form new partnerships that cater to diverse student demands.
BONARD's presentation, Navigating the Future of ELT: Market Rankings, Trends, and Opportunities, was met with great success. The presentation used visually engaging data to provide attendees with a clear understanding of global ELT trends and opportunities, empowering institutions to make well-informed strategic decisions.
We continue to transform data into valuable insights that help institutions navigate the evolving ELT landscape with confidence.
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