23 May, 2024
2 PM BST | 9 AM EDT


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SOURCE MARKET WEBINAR: CHINA

International student recruitment in China: let’s hear it from the experts

The latest BONARD webinar tracked trends in China, a recovering market where competitiveness is increasing and destination preferences are shifting.

Driven by uncertain economic conditions post-pandemic and an increasingly competitive job market, Chinese students are focusing on future employability prospects when choosing a study programme abroad.

This is what emerged from the latest BONARD Source Market Webinar: Recruiting Students from China.

"The so-called Return On Investment is a term I hear mentioned more and more by parents and students when planning overseas studies. Parents will consider affordability and employability when considering which school to choose and will appreciate internship opportunities in local companies."

Su Su

Senior Project Consultant, BONARD

SOURCE MARKET WEBINAR: China

Key Highlights

China's significance and recovery

China remains a significant market for international education, although its recovery has been slower.

Diverse destination preferences

There is increased diversity in destination preferences across all education sectors among Chinese students.

Price sensitivity and employability

The market has become more price-sensitive. Employability within China is a crucial factor influencing students' decisions.

China as a buyer’s market

Effective marketing and promotion are essential. Local cooperation and having representatives in China are critical for success.

SOURCE MARKET WEBINAR: CHINA

Webinar Recording

After a presentation of the latest statistics by Su Su (Senior Project Consultant at BONARD's China Branch), Patrik Pavlacic (Chief Intelligence Officer at BONARD) led a panel discussion joined by Mingze Sang, President at BOSSA, Rona Wu, Manager of Global Partnership Centre at Shinyway International, and Joshua Gabriel, Senior Lead for Culture and Education at British Council China.

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Get closer to students in China, one of the top student recruitment source markets. Maximise your success in the international education market with us.

To further explore particular international education data and opportunities in China, please request to speak with one of our experts at china@bonard.com.