Using data and AI to build real relationships with prospective students
Each student generation has its unique features. With GenZ and Alpha being the current student cohorts - and the most ad-proof generations yet - it is critical for educators to adapt. Explore key insights from AIEC 2024.
At the AIEC2024 Conference we had an insightful discussion on how educators should engage with GenZ and Alpha generations.
Patrik Pavlacic (BONARD Education), together with Bosco Anthony (GRG) and Alexis Ngunyi (Monash University) delivered a session focused on how universities can effectively attract and connect with two of the most ad-resistant generations yet — Gen Z and Alpha.
The timing and relevance of this panel couldn’t have been better, as we explored the pressing need to adapt marketing strategies for these emerging student cohorts.
It was a pleasure to collaborate with such talented professionals in international education marketing. Thank you, Bosco Anthony and Alexis Ngunyi!
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