Industry Update | September 2024
The September 2024 edition of our monthly digest points out important industry developments and insights from our recent research and ground activities.
Dear Partner,
Warm greetings from the forefront of the new recruitment season! The English UK Marketing Conference and the EnglishUSA Annual Conference are essential gatherings for anyone keen on the latest trends in English language teaching (ELT). We are thrilled to be part of panel discussions where we unveil insights from our comprehensive year-long research on the ELT sector across key destinations. If you are eager to stay ahead of the curve in the demand for studying English abroad, we invite you to join us.
In the realm of higher education, the challenge of declining student enrollments persists, and our visa tracker suggests this trend will continue in the near future. By leveraging visa monitoring, education providers can better predict student intake, pinpoint markets with higher visa acceptance rates, and fine-tune their recruitment strategies. We are here to guide you on how to harness this model to achieve your enrollment objectives.
In the K-12 sector, our Recruitment Solutions team has ventured to Mexico to bridge connections between K-12 educators and agents, offering Mexican students the chance to explore boarding schools abroad.
Discover more insights below. Wishing you a delightful autumn.
Best wishes,
Patrik Pavlacic
Chief Intelligence Officer
BONARD
Patrik Pavlacic
Chief Intelligence Officer
REPORT | In 2023, the global ELT sector achieved a 78% recovery in student numbers and 85% in student weeks
Access our latest report for insights into the demand trends in the English language sector and the outlook for the next 12 months. Our experts reviewed the sector's performance in 2023 and used 2024 data to forecast trends for the year ahead.
WEBINAR | Recruiting Students from Türkiye
Since entering the Turkish market in 2011, we have supported numerous institutions in establishing themselves within this stable source country. Post-COVID, the demand for education abroad continues to rise, making Türkiye an increasingly significant country for international student recruitment. In light of this, we are introducing Türkiye as part of our 'Source Market Webinar' series.
The webinar will take place on October 3, 2024 at 3 PM BST (10 AM EDT).
DATA | Canada: ELT and FLT student numbers in Canada rose by 15% in 2023
The results of Languages Canada’s annual membership survey, delivered by BONARD, show that while English and French language education programs continued to recover in 2023, the sector has yet to reach pre-pandemic levels.
DATA | US: Japan, Brazil, China, and Italy show high interest in studying English in the US
According to a recent report by EnglishUSA and BONARD, ELT student numbers in the US rose by 4%, with student weeks increasing by 2%. The US maintains its position as the third most popular destination for English language students.
ARTICLE | How Malta’s recovery outperformed all other destinations in 2023
Discover the latest insights from Sarah Verkinova, Senior Research Manager at BONARD, in her latest article for EL Gazette News. She writes about her analysis of Malta’s extraordinary post-pandemic recovery, a true success story in the ELT sector.
EVENT | Mexican agents emphasize expanding K- 12 ties in Canada
Mexico continues to be a key market for the K-12 education sector. Mexican agents are keen to enhance K-12 ties, especially in Canada. Mexico is now the 10th most popular source for Canadian education, driven by its safety, affordability, and strategic location.
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