Industry Update | September 2024
The October 2024 edition of our monthly digest highlights key industry developments and insights from our latest research and field activities.
Dear ,
As we transition from the immediate impact of government interventions in 'Big 4' destinations - reshaping student mobility flows - to the mid- and long-term implications of these changes, such as accelerated intra-regional mobility, emerging local education hubs, and expanded TNE provision, it is time to embrace new realities in international education.
At BONARD, we are intensifying our efforts to bring you first-hand insights from key markets on how local recruitment landscapes are adapting to these shifts.
This month, explore the latest developments in China, gain perspectives from leading education agents on the future of Türkiye, and register for our upcoming webinar on how the study abroad market in India is responding to visa policy changes in Australia, Canada, and the UK.
Meanwhile, at this year’s AIEC conference, I was privileged to join a session on using data and AI to forge real connections with Gen Z and Alpha - the most ad-resistant generations yet. Scroll below for key takeaways that I hope will inspire new strategies for engaging these dynamic audiences.
Best wishes,
Patrik Pavlacic
Chief Intelligence Officer
BONARD
Patrik Pavlacic
Chief Intelligence Officer
Upcoming opportunities
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WEBINAR | Recruiting Students from India
India, the fastest-growing market for higher education mobility, has evolved significantly over the past three years. Once primarily graduate-focused, it is now also a vital hub for undergraduate recruitment. Discover more insights on recruiting students from India at our 'Source Market Webinar' on 20 November.
REPORT | Chinese students question study abroad ROI as alternative destinations rise
Outbound student mobility from China is slowly returning to pre- pandemic levels, but student preferences have shifted, leading to fierce competition among study destinations. Explore our new report on China's education market.
PRESENTATION | Using data and AI to build real relationships with prospective students
Each student generation has its unique features. With GenZ and Alpha being the current student cohorts - and the most ad-proof generations yet - it is critical for educators to adapt. Explore key insights from AIEC 2024.
INSIGHT | The number of Turkish students abroad grew by 32% between 2019 and 2023
The popularity of junior programmes abroad is surging among Turkish students and their families, and experts think the junior sector is set to see significant growth. Student recruiters, be sure to keep Türkiye on your radar.
EVENT | Exploring Germany, France and Netherlands for the Canadian K-12 Sector
Germany, France, and the Netherlands represent stable source markets for Canadian K-12 sector. In October, we organised another Trade Mission for our client AAPS-I to connect with leading agencies from these markets.
INSIGHT | The US ELT sector’s edge lies in data, teamwork, and flexibility
The US remains one of the largest ELT destinations thanks to its high quality education and pathway programs. However, challenges such as rising education costs and visa barriers need to be addressed. Read more highlights below.
INSIGHT | UK’s ELT Market share and student week distribution
UK ELT providers seeking growth opportunities should check out our recent presentation at the English UK Marketing Conference. Insights on the UK’s market share across regions and the student weeks spent in the UK are key data to consider.
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